Quality
Wellness is found in the wild. We seek out certified organic plants or plants organically growing in the wild to ensure sustainable growing practices, healthier soil and environments, and to avoid synthetic chemicals, pollutants, and pesticides. In 2021 we sourced over 2.25 million pounds of organic herbs and continue to require more organic plant material to support our growing business. The demand for our over 100 botanical ingredients contributes to positive land stewardship in over 35 countries and six continents.
We look for suppliers who can either sustainably collect or cultivate herbs that meet the quality standards we need. This can often take years of development. By fostering long-term relationships and paying a fair wage (through programs like Fair Trade, FairWild, and the efforts of the Traditional Medicinals Foundation), we incentivize our farmers and collectors to create high quality products. These relationships have been so successful that we’ve been working with some of our suppliers for more than 30 years.
